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Books About Indian Start-Up To Kick Start Your Business

Books About Indian Start-Up To Kick Start Your Business

With most of the population comprising of the working-age and young adult, India has a huge advantage of Human Resources. By nature, this massive youth population of India is very restless. They are always into modernizing the country, bursting with ideas and building new technology. Many of these youth, especially the Engineering crowd have a dream of their own start-up. 

Start-up is all about experimenting. Start-ups are not only ways to earn money, but also a constant education course that always teaches you something new in life. One has to go through the ups and downs and learn. It’s a unique experience for every entrepreneur. Yet, it is always helpful to hear about other people’s experiences. 

It’s almost next to impossible to call at the Ambani’s and ask him about his first-hand experience and guidance. Thankfully, we have books that can help and stick around you. You might have guessed it by now. This post is about books that can help you kick-start your business. 

 

Make in India:

Almost everyone is familiar with the back story of Michael Dell, Steve Jobs and Bill Gates. These business magnates are an inspiration to many. But their stories are more efficient for people of their own country. In India, the social, economic and cultural factors are very different. They play a critical role in making and expanding businesses. Hence, the books mentioned below are especially about Indian entrepreneurs.

Unfortunately, these stories are less popular. 

With the Corona pandemic bringing the country to a standstill and with the awareness of Chinese threat, the government of India is taking measures to make India Atmanirbhar (self-sufficient). Keeping the political propaganda aside, it is important that the youth takes active participation to save the country’s economy. This is not because some certain political leader has called out for it, but because it is our duty to support the nation in times of need. Start-ups will play an important role in this. 

It is not going to be easy. A lot of problems are going to arise. Most common would be a shortage of funds. However, if you are determined enough; you will find a way. 

There are many ordinary Indians who faced the same issues and found a way around. If they can, you can. Let their tales become Virgil to your Dante; the pole star of your voyage.


  • Connect the Dots by Rashmi Bansal

This book contains stories of 20 Indian entrepreneurs who dared to create their own path to success. These are people without proper management education. It was their sheer instinct and logical thinking that made them successful. Here are tales of a wide range of Indian startups from Oriental Hotels to Fem Beauty Care to BVG. The stories of these world-renowned Indian brands are a must-read. Rashmi Bansal narrates each tale in her signature quirky style.


  • Take Me Home by Rashmi Bansal

Akin to Connect the Dots, Rashmi Bansal’s Take Me Home tells us stories of a fresh batch of Indian Entrepreneurs. This book is like a sequel to Connect the Dots. Once again, Rashmi Bansal narrates stories of 20 small town individuals who created globally successful business institutions. This time it includes Balaji Foods, Jaipur Rugs Foundation and many more.


Marico, Dabar, Keventers, Berger Paints, Select Group and Max Group are all well-known Indian start-ups. How many of you know their backstories? Don’t worry. You can find them and quite a few others in this book. And not everything is about story. You can learn a lot about family rivalries, egoisms and the cut-throat competition these entrepreneurs faced. This book can be an effective guide book to help you in your difficult times.

 

  • Saying No to Jugaad: The Making of Big Basket by T. N. Hari and M.S. Subramanian

Online shopping took and altogether new turn with Big Basket. When people were struggling to digest the idea of household communities being delivered at their door-step, Hari Menon, Abhinay Choudhari, Vipul Parekh, V.S. Sudhakar and V. S. Ramesh dared to take the e-commerce and supply chain a step further. Big Basket delivers veggies and fruits at your doorstep. It was natural that working with perishable goods was a big risk. Yet, these entrepreneurs did. How? It’s all in this book. 

 

  • Big Billion Startup: The Untold Flipkart Story by Mihir Dalal

Recently Jeff Bezos became the richest man in the world. The founder of Amazon has captured the global market of e-commerce with his efficient business tactics. Even so, there is a huge competition to Amazon in the Indian Market. Correct, it is the Indian e-commerce giant- Flipkart. Mihir Dalal has narrated all about Flipkart, its leap from an online bookstore to a big e-commerce market with great details. The book also tells how India's Big Billion Market was auctioned. Yet, the brand is still living its name.

 

  • The IndiGo Story: Inside the Upstart that Redefined Indian Aviation by Shelley

They say ‘Sky is the Limit’.  However, Rakesh Gangwal and Rahul Bhatia decided to rule the infinite Indian skies. A bold decision coupled with careful planning and an immense amount of hard work; Indigo Airlines became the second-fastest low-cost aircraft carriers of Asia. Without a doubt, the competition was brutal. The success story of these two individuals will leave you speechless.

 

  • TITAN: Inside India’s Most Successful Consumer Brand by Vinay Kamat

This brand is seen residing on every second Indian wrist. From simple leather belted wrist watches to elegant smart watches, Titan has something for everyone. Even with the huge back support of TATA Group of industries the venture was not an easy journey. It was started by a bunch of Tata employees with a thirst to do something different. With twist and turns, they landed up on a watch making company in the early 90s. Titan not only managed to surf the market’s tidal waves but also changed the definition of watches from luxury to necessity.

 

  • Havells: The Untold Story of Qimat Rai Gupta by Anil Rai Gupta

Qimat Rai Gupta also known as QRG is a perfect epitome of endurance. The story of Havells is absolutely a matter of pride for Indians. With only funds of 10,000 Rs. QRG decided to make an entry in the Indian electricals market which was brimming with ruthless foreign companies. From fund shortage to legal repercussions QRG stood strong and faced it all. This book’s story is of valour, determination and endurance.

 

  • Bandhan: The Making of a Bank by Tamal Bandopadhyay

Who would have imagined it? A small-town boy from the city of Agartala, always living by poverty emerged as a founder of a bank. Believe it or not, this book is the life story of Chandra Shekhar Ghosh and Bandhan Bank. This Indian MFI was founded from scratch and achieved the title of being a universal foundation. Gosh’s tale once again proves, ‘Where there is a will, there is a way.’

 

  • Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire by Pavitra Kumar

 Lays, Pringles, Kurkure and Doritos have always been reining the Indian snack world with their international flavours. Yet, Indians are addicted to Aloo Bhujia. How did Ganga Bhishan Agarwal, aka Haldiram manage this feat? This is a savoury story. Unlike the straight Bhujia, Halidrams’ tale is of ups and downs. 


These are not tales of mere individuals. These stories carry Indian spirit in them; raw, honest and determined. If you have any other book suggestions on the same, the comment section is all yours.

Happy Reading!

(The author can be reached at meera1512980@gmail.com)

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Comments

Vibhav Ravindra Pothare - June 17, 2020

This can be a motivation for all the young Indians who wish to start their own business and work towards Atmanirbhar Bharat.

Adarsh Prabhu - June 17, 2020

Very Inspiring and as we are going ahead with Atmanirbhar Bharat people starting with their own Business need some inspiration and they can find it in books mentioned above..Great..keep it up ✌️✌️

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