Children learn basic concepts from an early age in school and at home. The flap early learning series attempts to reinforce basic concepts through activity boxes that make learning fun by letting children play as they learn. Each box contains flash cards for parents to use with their children, puzzles for children to build, and an activity book with fun activities (accompanied by sticker sheets and crayon colours ). The boxes also have surprise gifts for kids. Besides bringing fun into learning, these boxes will also: - build memory - enhance recognition skills - sharpen observation skills.