Skip to product information
  • 1 of 2

    101 Things I Learned® In Advertising School

    No reviews
    Regular price
    Rs. 559.00
    Regular price
    Rs. 699.00
    Sale price
    Rs. 559.00
    Eligible for Free Shipping.
    Condition

    Condition Chart of Books

    New: These are new books which have been purchased from publishers and authors.

    Almost New: These are books which have been read previously or are excess stock from bookshops and publishers. These books will have:

    • Intact spine
    • No pen and pencil marks
    • No yellow or dirty pages
    • No physical damage
    • Intact front and back covers
    • Intact dust jacket and cover in case of Hardcovers
    • Accessories (if any) 

    Good: These are the books which have have been sourced from book lovers and are in very good condition. They may have signs of ageing but will be in pretty good condition. These books will have:

    • Visible wrinkles on covers
    • Name and other minor markings inside
    • Yellow pages and folded corners
    • A few wrinkled pages inside
    • Damaged or no dust jacket in case of hardcovers

    Readable: These are the warriors who have withered the storm. These books may be old and have visible wear and tear signs. These books will have:

    • Visible wrinkles on book and inside
    • Minor tear in a few pages but has all the pages
    • Name and other markings 
    • Dark and yellowish pages
    • Damages spine 
    • Damaged front and back cover

    Vintage: These are the books which are collector's delight. They will have the year of publication in their name and are usually in good condition except for the usual sign of wear and tear due to ageing.

    Free Shipping

    All prepaid orders are eligible for free shipping. Have more queries? Read more about our shipping and delivery policies here.

    100% Genuine Books

    We buy from publishers and authorized distributors only. So buying from Bookish Santa ensure 100% genuine books only.

    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
     
    The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
     
    Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
    More Information:

    Publisher: Three Rivers Press
    Language: English
    Binding: Hardcover
    Pages: 216
    ISBN: 9780451496713

    Related Categories: All Books Collectibles English Books Hardcover Editions Non-Fiction Books