Skip to content

Choke: What the Secrets of the Brain Reveal About Getting It Right When You Have To

Sold out
Original price Rs. 1,134.00
Original price Rs. 1,134.00 - Original price Rs. 1,134.00
Original price Rs. 1,134.00
Current price Rs. 907.20
Rs. 907.20 - Rs. 907.20
Current price Rs. 907.20
Condition: New
Availability:
Out of stock

Ships within 1-3 Business Days.

🎁 Offers & Discounts

🎁 Get cashback upto 75/- on minimum purchase of 299/- through Mobikwik wallet*

🎁 Get 5% Cashback up to ₹500 on Simpl

🎁 Get up to Rs 100 Cashback via Lazypay

🎁 50% Cashback up to Rs. 40 on Airtel

🎁 Get Upto Rs. 25 Cashback on AmazonPay Wallet

🎁 Use coupon code WELCOME to get discount on first order

🎁 Earn Rs. 100 by referring your friends

📚 View Condition Chart of Books

New: These are new books which have been purchased from publishers and authors.

Almost New: These are books which have been read previously or are excess stock from bookshops and publishers. 

Good: These are the books which have have been sourced from book lovers and are in very good condition. They may have signs of ageing but will be in pretty good condition. 

Readable: These books may be old and have visible wear and tear signs. 

Learn more about our condition criteria here.

🚚 Read Our Free Shipping Policy

All prepaid orders except for academic books above ₹299 are eligible for free shipping. Have more queries? Read more about our shipping and delivery policies here.

🔙 Super Easy Replacement Policy
Choke provides the missing link between brain and body, science and life. Here’s what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations.

Why do the smartest students often do poorly on standardized tests?
Why did you tank that interview or miss that golf swing when you should have had it in the bag?
Why do you mess up when it matters the most—and how can you perform your best instead?

It happens to all of us. You’ve prepared for days, weeks, even years for the big day when you will finally show your stuff—in academics, in your career, in sports—but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It’s not fun to think about, but now there’s good news: This doesn’t have to happen.

Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically “clicks” into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most.

In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counterintuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we’re not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock’s new ideas about performance under pressure—and her secrets to never choking again. Whether you’re at the Olympics, in the boardroom, or taking the SAT, Beilock’s clear, prescriptive guidance shows how to remain cool under pressure—the key to performing well when everything’s on the line.
Book Details:

Publisher: Atria Books
Language: English
Binding: Paperback
Pages: 304
ISBN: 9781416596189

Related Categories: All Books English Books Newest Products Non-Fiction Books Psychology Society & Social Sciences