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Consumer India: Inside the Indian Mind and Wallet

Consumer India: Inside the Indian Mind and Wallet

Paperback by Dheeraj Sinha in English language
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Book Details:

Publisher: Wiley India
Language: English
Binding: Paperback
Pages: 194
ISBN: 9788126529780

Related Categories: All Books Business, Economics and Investing English Books Newest Products
Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves and how to get a share of the opening wallet.

 

Table of Contents:

Foreword
Acknowledgments
Introduction

Chapter 1: Transforming the Karma
  • How Cultural Forces Are Shaping Consumption Behavior in India
Chapter 2: The Currency of Emotion
  • The Meaning of Money and the Making of Financial Brands
Chapter 3: Beauty in Action
  • The Business of Looking Good
Chapter 4: Masala Media
  • Entertainment for the Taste Buds
Chapter 5: Meaningful Technology
  • The Cultural Circuitry of Technology Products
Chapter 6: Branding the Bazaar
  • The Logic of Indian Brands and Retailing
Chapter 7: Youth versus Youthful
  • Building Youth Brands in a Youthful Country
Chapter 8: Seamless Savitris
  • The New Indian Woman and New Market Opportunities
Chapter 9: Small is Big
  • The Growth of the Small-Town and Rural Markets
Chapter 10: Three Generations, One Big Market
  • Opportunities in a New Segmentation of India

     

     

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