Lagom Issue 5
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About: Lagom is a celebration of innovation and creativity — a lifestyle magazine showcasing those who achieve a sense of balance between work and play What is Lagom magazine? Lagom is an independently-run lifestyle magazine that celebrates innovation and creativity in its many forms. We wanted to create a magazine that celebrated innovative people who have taken the brave step to independence, and make a living from the things that they are passionate about. In living to work instead of working to live, they’re able to achieve a better ‘balance’ in life – fulfilling their creative needs and enjoying work while making a living. While highlighting this and showcasing these entrepreneurs and the wonderful things that they make, our magazine also represents that balance, focusing on taking time away from work and the screen. Who are the readers of Lagom? Anyone who appreciates creativity, quality craftsmanship, and the independent spirit. What is so exclusive about Lagom? Unlike many lifestyle magazines, we eschew pomposity and keep our feet well and truly on the ground, celebrating people rather than image. We care about the personal stories behind the products and the motivations of the world’s creatives. Who are the makers of Lagom? Lagom is created by Samantha and Elliot Jay Stocks. We have a terrific team of photographers in various locations around the world, and a growing team of writers. Why do you work in magazines? We love the experience of creating a quality product that will last on your bookshelf. Running a magazine enables us to meet fascinating people and gives us the opportunity to tell their stories, and in some cases make friends in the process.
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