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  • Book Bookish Santa 9780143061892
  • Book Bookish Santa 9780143061892
  • Book Bookish Santa 9780143061892
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    Marketing as Strategy: Understanding the CEO'S Agenda for Driving Growth and Innovation

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    Rs. 250.00
    Regular price
    Rs. 500.00
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    Rs. 250.00
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    Condition Chart of Books

    New: These are new books which have been purchased from publishers and authors.

    Almost New: These are books which have been read previously or are excess stock from bookshops and publishers. These books will have:

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    • Accessories (if any) 

    Good: These are the books which have have been sourced from book lovers and are in very good condition. They may have signs of ageing but will be in pretty good condition. These books will have:

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    • Yellow pages and folded corners
    • A few wrinkled pages inside
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    Readable: These are the warriors who have withered the storm. These books may be old and have visible wear and tear signs. These books will have:

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    • Minor tear in a few pages but has all the pages
    • Name and other markings 
    • Dark and yellowish pages
    • Damages spine 
    • Damaged front and back cover

    Vintage: These are the books which are collector's delight. They will have the year of publication in their name and are usually in good condition except for the usual sign of wear and tear due to ageing.

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    Wake-Up Call for Marketers on What CEOs Want and How to Deliver It…..

    CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance?

    Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mindset geared toward customer focus and market orientation has gained momentum across the entire organization.

    This book challenges marketers to change their role from tactical implementers of traditional marketing functions-like advertising and promotion-to strategic coordinators of organization-wide, transformational initiatives aimed at profitably delivering value to customers. Kumar outlines seven strategy-focused, cross-functional, and bottom-line oriented initiatives that can put marketing back on the CEO's agenda and elevate its role in shaping the destiny of the firm.