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Spark: The Insight to Growing Brands

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Original price Rs. 499.00
Original price Rs. 499.00 - Original price Rs. 499.00
Original price Rs. 499.00
Current price Rs. 399.20
Rs. 399.20 - Rs. 399.20
Current price Rs. 399.20
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park addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building.

Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building—how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth.

Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.
Book Details:

Publisher: Simon & Schuster
Language: English
Binding: Hardcover
Pages: 208
ISBN: 9788193355220

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