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Tatalog: Eight Modern Stories from a Timeless Institution

(Paperback Edition)
by Harish Bhat
Original price Rs. 319.00 - Original price Rs. 319.00
Original price
Rs. 319.00
Rs. 319.00 - Rs. 319.00
Current price Rs. 319.00
(View Condition Chart)
Log (English) = Record-keeping device
Log (Hindi) = People

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.
From Tata Indica, the first completely Indian car, to the jewellery brand Tanishq, and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise - a combination of being pioneering, purposive, principled and 'not perfect'.


More Information:

Publisher: Penguin Group
Language: English
Binding: Paperback
Pages: 200
ISBN: 9780143423348

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