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Tatalog: Eight Modern Stories from a Timeless Institution

Rs. 319.00

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Author: Harish Bhat

Binding: Paperback

Languages: English

Number Of Pages: 200

Publisher: Penguin Group

ISBN: 9780143423348

About: Log (English) = Record-keeping device Log (Hindi) = People TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car, to the jewellery brand Tanishq, and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise - a combination of being pioneering, purposive, principled and 'not perfect'.

(The product details have been sourced from Goodreads)

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