The Challenger Sale: Taking Control of the Customer Conversation. Matthew Dixon and Brent Adamson
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Author: Matthew Dixon
Number Of Pages: 240
Publisher: Portfolio Penguin
About: Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, 'The Challenger Sale' argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
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