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The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

Paperback by Shlomo Benartzi in English language
Rs. 129.00
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Book Details:

Publisher: Little Brown Book Group
Language: English
Binding: Paperback
Pages: 256
ISBN: 9780349412863

Related Categories: All Books Business, Economics and Investing English Books
The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Upto-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.
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